Interbike Adds New Marketplace Feature to OutDoor Demo

Jul 14, 2016

Interbike, the largest bicycle trade event in North America, today announced that it will be promoting a new Marketplace opportunity at OutDoor Demo (ODD) designed to encourage on-site sales of both new products and closeouts to bike retailers and their staff. The new feature adds no additional cost to vendors and will be promoted aggressively to retailers and their staff. Companies interested in participating will need to opt-in through their Interbike Account Executive.

“It’s no secret that when key influencers are able to ride or test products, it translates to sales at the shop level through their ability to convey personal experiences with that product,” said Pat Hus, Vice President of Interbike. “The Marketplace was not only designed to accelerate the employee purchase process, it also allows for immediate product feedback from many of the 4,000 attendees who can now purchase product and use it at the event. If done right, exhibitors could also generate revenue to help pay for their booth. It’s really a win-win for everybody involved.”

“The Marketplace is a great idea, and one we will embrace,” said Russ Koza, Brand Director of 100%. “The interaction between our staff and the attendees has always been the reason we participate in ODD, but this program helps add a layer of value that we’ve been hoping would happen for years.”

For more information on exhibiting at ODD or the OutDoor Demo Marketplace, please contact Andria Klinger, Sales Director at Andria.klinger@interbike.com or 949-226-5745.

 

[About Interbike]

Attend the Largest Annual Gathering of the Bicycle Industry in North America
The annual Interbike International Bicycle Exposition is where the bicycle industry gathers to celebrate, educate and conduct the business of cycling.  Bicycle retailers, media, importers and distributers can discover the latest in bicycle technology, including bicycle demos at the largest 2-day demo event for the trade – OutDoor Demo. Attendees can also meet with hundreds of exhibitors offering everything the bicycle industry has to offer, including: road, mountain, triathlon, electric bikes, nutrition, apparel, safety, accessories, power and more. Boost your cycling business by finding the latest products and trends, attending valuable retailer education sessions and networking with the top retailers and suppliers in the industry.

Exhibitor Cataloge

• Accessories
• Apparel
• Auto Rack
• Bicycles
• Cardio
• Components
• Energy Supplements
• Eye wear
• Fitness
• Fitness Accessories
• Footwear
• Helmets
• Industry Affiliation
• Publications
• Sales Aids
• Service/Suppliers
• Shop Equipment
• Skateboards/Scooters
• Women Specfic

[2016 Show Dates & Hours]

• OutDoor Demo Show Hours

Mon., Sept. 19 9:00 AM – 5:00 PM
Tues., Sept. 20 8:00 AM – 5:00 PM

• Interbike Show Hours

Wed., Sept. 21 9:00 AM – 6:00 PM
Thu., Sept. 22 9:00 AM – 6:00 PM
Fri., Sept. 23 9:00 AM – 4:00 PM

For more information, please visit Interbike International Bicycle Expo