【Final Report】viscom 2015 in düsseldorf

Jan 26, 2016

Technology meets design: 
viscom leads the way to the brand communication of the future

This year’s viscom düsseldorf spelled out an alphabet of brands: V as in venerated insurance providers, I as in international brands, S as in sporting goods providers, C as in consumer goods, O as in organisations and public administration, and M as in media. In short: viscom. Whether they were insurers and financial service providers like AXA, HUK Coburg and Commerzbank, major retailers like Lidl, Kaiser’s Tengelmann and Migros, or sporting goods companies like adidas – they all came to Europe’s Leading Trade Fair for Visual Communication.

But the exhibitors in Hall 8a, the ones interested in the big brands, weren’t the only ones who got their money’s worth: companies in Hall 8b, the location of major industry players in digital printing and advertising technology, also saw excellent traffic throughout the event. Organiser Reed Exhibitions counted a total of 10,338 trade visitors, a quarter of them from outside Germany, and 307 exhibitors from 30 countries (prior year: 10,064 trade visitors and 325 exhibitors).

“More and more, viscom is developing into a trade fair that delivers everything brands, marketing decision-makers and service providers need to advertise their products and stage them in a multimedia-driven setting”, says Hans-Joachim Erbel, the CEO of Reed Exhibitions Deutschland. Reinforcing that notion is viscom Director Petra Lassahn: “Visual communication is an element of a 360 degree communication strategy, which needs to be laid out across all channels – regardless of whether it’s printed, packaged or installed at the POS or OOH – because it no longer works in isolation.” Categories ran the gamut from classical advertising technology, illuminated advertising and textile finishing to digital printing, packaging and displays to print-to-web solutions and digital signage. Whether it was oversized interactive holograms, gesture-controlled product systems in the supermarket, or fluorescent satin carpets and labels with embossed or printed details – there are fewer and fewer technical limits to the variety of products on offer.

Presenting innovations and best practices from every segment, the viscom world of inspiration was once again the hotspot and centrepiece of all this action. The special area provided an additional opportunity for companies to showcase technologies, products and services, from processes to materials and designs through to the finished product – all embedded end to end in the process chain. The site of matchmaking events, the designers’ treff and Lunch & Learns, the area was the place for networking and knowledge sharing. A total of 96 lectures revealed insights into the trends of the sector.

World premieres and innovations 
Once more, the viscom world of inspiration as well as numerous product premieres at the exhibitors’ stands turned the trade fair into a place of innovation. Providing further evidence of that fact were the large number of products and projects that won one of the industry awards presented at viscom. They ranged from powerful displays to new printing machines and materials. No less than 80% of visitors said they were satisfied or very satisfied with the innovations exhibited at viscom. They should be credited for injecting an invigorating breath of fresh air and helping to create the wonderful vibe at viscom. Following the sector’s rather lacklustre economic performance recently, many companies now forecast the market to come back to life, at least in the medium term. Only 13% of companies expect business to slow down even more, according to the independent survey on the economy conducted at the trade fair.

These expectations were reflected at the trade fair itself, with one in two visitors coming to Düsseldorf with specific intentions to buy or invest – a quarter of them looking to spend more than €50,000.

The next viscom frankfurt is scheduled to take place from 2 to 4 November 2016.

For detailed information, please go towww.viscom-messe.com

 

viscom at one glance

viscom frankfurt 2016 - International trade fair for visual communication

Venue
Exhibition Centre Frankfurt
Halls 8
Ludwig-Erhard-Anlage 1
D-60327 Frankfurt am Main

Date
2 – 4 Nov 2016

Opening Hours
Wed & Thu: 10 a.m. – 18 p.m.
Fri: 10 a.m. – 17 p.m.

Exhibitors at viscom frankfurt 2016 are producers of, traders in, and service providers for promotional visual communication in the following six fields:

• Machines, plants, processes
• Consumables
• Accessories
• Printing Services

 

• Machines, plants, processes
• Materials and accessories
• Advertising products
• Out of Home Media
• Working materials, Workplace equipment & Services

• Industrial machinery and plant construction for processing and refining
• Substrate and print materials
• Printing Services

• Advertising Management
• Audiovisual Displays
• Broadcasting Management
• Content
• Digital Signage Solutions
• Digital signposting and orientation systems
• Installer
• LCD-Info-Systems
• LED information boards
• Mobile Devices
• Maintenance
• Panel
• Software
• Value-added reseller
• Accessories

• Acrylic and Plastic Displays
• Audio visual
• Digital Displays
• Display systems
• Folding Displays
• Individual Displays
• Board
• Long-term Displays
• Light Displays
• Mobile Devices
• Metal/Aluminium Displays
• Cardboard, Corrugated Board Displays
• Presentation systems
• Projectors
• Catalogue stands
• Seasonal, Industry and Theme Decorations
• Showcases
• Temporary Displays
• Theme Displays
• Advertising Products

• Providers of
• Folding Boxes and Containers
• Luxury Packaging
• Presentation Packaging
• Custom formats
• Other packaging material
• Provider of package printing and refinement services
• Suppliers of Safety- and marking technology
• Providers of packaging services

Visitors – 13.000 expected buyers

The visitors represent the following fields:

Technology, process & application

• Signmaking
• Print service / print shop (screen printing, digital large format printing, industrial printing)
• Textile refinement
• Display production
• Car wrapping
• Media production
• Photo laboratory
• Digital signage providers
• Material and tool trade
• Copy Shop
• Flexographic printing / engraving

Marketing, PoS & creation

• Agency
• Internal corporate communication / corporate design
• Product communication (Advertising companies, Brand manufactures, Brand management, Product management, Trade marketing management, Purchasing, Category management)
• Retail / Banks / Insurances
• OOH / DOOH
• Sports facility
• Airport / Transport company
• Public administration
• Gastronomy / hotel industry

Object design & visual merchandising

• Architecture / planning agency
• Window dressers / decoration
• Stand fitters and shop fitters
• Display and packaging design
• Manufacturing industry: furniture, textiles, tiles, floor covering, wall paper / decoration, plastics and fashion

Organiser / Contact

Reed Exhibitions Deutschland GmbH
Völklingerstr. 4
D-40219 Düsseldorf

+49 211 90191-222
+49 211 90191-149
info@viscom-messe.com
http://www.viscom-messe.com/