Paperworld 2019 with a new hall concept for a successful future
Oct 11, 2018
Following further growth on both the exhibitor and visitor sides at this year’s Paperworld, the fair will expand its position as the pioneering event for the paper, office supplies and stationery sector. In 2019, the international trade fair will sharpen its focus on the visionary office and stationery trends with a new hall concept.
Over 1,600 of the world’s leading manufacturers and innovative start-ups will show what the future holds for the modern office and the private paper and stationery sector in seven exhibition halls from 26 to 29 January 2019. They all take advantage of Paperworld as the leading trade fair for the sector to launch their latest products onto the world market. The aim of the new hall concept is to offer visitors an even more compact overview of the extensive range of products on show and thus to provide a focused overview of the market.
“Paperworld is highly successful with its clear hall concept and transparent product arrangement. Now, we aim to build on this and create more room for new exhibitors. At the same time, the restructuring opens up new perspectives that are decisive for fresh ideas and result in valuable business contacts”, says Paperworld Director Michael Reichhold.
Hall 3.1 to become a comprehensive stationery platform in 2019
In the stationery segment, the giving, wrapping and celebrating product groups (with papeterie, greetings cards, small leather goods, accessories, napkins, table decoration, party articles, licences and designs) move from Halls 5.1 and 6.1 to Hall 3.1. This means that trade visitors will find lifestyle products for the stationery trade all together in the same exhibition hall. The new product arrangement will lead to several advantages for both exhibitors and visitors. For example, exhibitors can position themselves in their market setting with their competitors and have even easier access to additional groups of buyers. At the same time, trade visitors can see supplementary product lines for their fields of business and make contact to the appropriate manufacturers. Moreover, the modern and light Hall 3.1 is distinguished not only by its attractive architecture but also by its size, which gives exhibitors the opportunity to enlarge their presentations at the fair.
Improved links to Remanexpo in Hall 5.1
The Remanexpo product group with OEM and printer consumables and components, as well as hardware, software and remanufactured printer materials, moves from Hall 6.0 to Hall 5.1 in 2019 and will be on the Via Mobile level. Thus, it will be linked directly to the main flow of visitors at the fair and be easy for visitors to get to.
Clear structuring of the visionary office and stationery trends
Unchanged are the product arrangements in the other office and stationery halls, which have proven their worth in the past.
Thus, Hall 3.0 remains focused on the office with the office supplies segment and the office furnishings and equipment, presentation aids, organisational aids, calendars, note books, office paper, coating materials, business luggage and promotional articles product groups. Hall 4.0 will be occupied by writing and drawing utensils in the office segment and school articles in the stationery segment. This arrangement is successful because the writing and drawing articles shown are primarily designed for young people and perfectly round off school articles with school bags, pencil cases, exercise books, blocks, folders and licences.
The international sourcing (office and stationery) for bulk buyers remains in Halls 1.1, 1.2 and Forum 0. This segment grew in 2018 so it will once again occupy Forum 0 in 2019.
The new hall layout reinforces the division of the fair into ‘the visionary office’ and ‘the stationery trends’ and helps make new business contacts. In this way, Paperworld is strengthening its position as pioneering event for the paper, office supplies and stationery sector and the international platform for innovations and trends.
Paperworld – The visionary office and the stationery trends
Every year, the leading international trade fair in Frankfurt am Main presents the latest products and trends of the paper, office supplies and stationery industry. Paperworld offers the world’s biggest range for the office sector (commercial office) and the stationery sector (paper, school and stationery products for private use). 1,640 exhibitors from 66 countries presented their products to 33,787 trade visitors (11,072 from Germany and 22,715 from abroad). Paperworld is the highlight of the year for the sector and a source of innovative business ideas for the wholesale and retail trades, for book sellers, the internet and mail-order trades and commercial consumers. Additionally, its multi-faceted event and congress programme offers inspiration and expertise not only for retailers but also for architects, planners and facility managers interested in the latest office trends and interior-design concepts.
Next date: 26 to 29 January 2019 in Frankfurt am Main. More information, please visit www.paperworld.messefrankfurt.com .