2016 Taichung Bike Week Records New High

Oct 28, 2016

Once again TBW has proven an outstanding success for everyone. 488 exhibitors gave new OE product introductions to visitors from all over the world. The addition of the Lin Hotel, meant that this year we had five 5-star hotels accommodating TBW and grew by 15%. Exhibitor usage of booths varied from the super sleek presentations at in the Ride On group to the free beer booth from Duro Tyres.

Show Organizer and Pro-Lite CEO, Steve Fenton commented “I recall in 2004 when we started to get a group of us together being asked to get more exhibitors together and see if we can create a mini exhibition. This was so easy to do because the show in Taipei was now far too late for OEM product sellers and also for bicycle product managers. In no time at all we had taken over two hotels from top to bottom and we were soon adding a third venue that allowed us to add 300 more exhibitors. It makes me so proud when people come up to me in the street to say thank you for the event and how much they appreciate the effectiveness of our format to that of an exhibition center. Not to mention the costs savings and the most important fact that because of the timing a lot of business gets done.”

TBW is an event run by the industry for the industry. No one gets paid to run this event. I and the rest of the team dedicate our time to making sure the event meets the industry’s needs.

Our goal moving forward is to continue to look and listen to what the visitors and exhibitors want. So with this in mind we are today announcing that in 2017 the dates of the event will be held between October 17, 2017 and October 20, 2017.

This factor is very important because it means that exhibitors don’t have to think too hard when comparing the cost of being at TBW to being in an exhibition center. Steve Fenton stressed. “My company spends on TBW only 3% of what it costs to be at Taipei cycle show. Not only that, we do real business, and in privacy. At exhibition center venues you say hello to people you talk to almost every week. That’s a very expensive way of saying hello.”

TBW is also based right at the very heart of the Taiwan bike industry, with 80% of Taiwanese are within 40 minutes drive of the city. After TBW, many buyers choose to visit their customers nearby. Indeed it was the visits of bike industry buyers that led to the birth of TBW.

There is right now a lot of talk within the industry on why Taipei Cycle Show wants to move its dates to one week after TBW. For TBW we understand our focus is OEM and that we will continue to do the best we can to cater for OEM. At no stage do we plan to merge with Taipei cycle show. The whole concept of TBW is to keep costs down and do business. Merging of the two shows make no commercial sense whatsoever, all it will do is inflate the cost of doing business.

Source: Taichung Bike Week